🧩 The Challenge
Our internal analytics showed that while our casual mobile game had strong initial downloads, user retention beyond Day 3 was underperforming.
The game lacked engaging features and had a high uninstall rate due to slow load times and weak onboarding.
💡 The Solution
The AppMeddy team conducted a full UX audit and implemented the following strategies:
- Redesigned the onboarding experience with engaging animations and quick tutorials
- Integrated a reward-based progression system and daily login bonuses
- Optimized asset loading and reduced APK size by 30%
- Deployed personalized push notifications using Firebase
- Ran ASO campaigns to improve visibility on Google Play and App Store
🚀 The Results
- Retention Rate: Increased Day 7 retention by 45%
- Play Time: Average session duration grew by 32%
- Revenue: In-app purchases grew by 60% in the first 3 months
- Visibility: App Store ranking improved to the Top 10 in its category in select regions
✅ Conclusion
By combining strong game design, smart UX improvements, and data-driven ASO, AppMeddy transformed a struggling product into a top-performing game,
leading to long-term profitability and user loyalty.
